IRL meets URL for a future commerce experience.
Brand Identity
Design System
Type Design
Print
Motion
Digital Design / UI + UX
Technical Consulting
California-based start-up Basic Space is a curated digital marketplace that provides access to unique experiences and exclusive products from the individuals shaping tomorrow. We were asked to reimagine the brand across all touch-points to reflect its core values of discovery, curation, access and authenticity.
Our solution was to create a brand identity that unequivocally positions Basic Space as a future-facing digital platform, allowing users to connect intimately with the world’s next generation of artists, musicians, designers, icons and iconoclasts.
We were tasked with designing the re-launch edition of the platform, which has recently been adapted by their internal team.
Site Design: Six -- Build: External
TYPE DESIGN
We commissioned a bespoke typeface that reflects the avant garde principles behind the brand. Influenced by modernist typography and native browser styling, we worked with FrosType to create FT Basic Space - a grotesque type family composed of 14 styles and letter forms that are specially designed for digital displays.
IRL TO URL
The visual language was rooted in the idea of ‘IRL to URL.’ A blurring of the lines between physical and digital experiences. A URL and artefact system was developed that gave each product and experience its own unique code, signifying the seller, item number, item type and date.
DESIGN SYSTEM
The brand URL system is featured heavily throughout the site, working both as a page header and navigation breadcrumb. In addition to the URL system, the introduction of category tags creates a familiar UI, allowing the user to intuitively browse similar products and experiences.
LIVE EXPERIENCES
One of the site’s unique features is its digital storefront, where sellers live-stream events and experiences through their own channels within the Basic Space platform. Users can watch the events while simultaneously shopping related products that are curated by the seller.
Brand Identity
Design System
Type Design
Print
Motion
Digital Design / UI + UX
Technical Consulting
